The crest on the bottle is of Beverstone Castle, an 11th century Norman stronghold in Gloucestershire, England where Jack’s father was born and raised. All that remains of Beverstone today is what you see -the moat and the tall ‘keep’, (from the middle english kype, or barrel) which was the defenders' last resort in a siege. It was also where they stored their most precious possessions, especially their wine.

Our wines also age or 'keep' very well. Hence the name.